DIRS.INFO The most relevant business & tech news

☆ HGTV's new show 'Zillow Gone Wild' brings the popular Instagram account to life and shows off the one-of-a-kind homeowners behind the listings
▼ + stars: | 2024-05-03 | by ( Dan Latu | ) www.businessinsider.com time to read: +5 min

HGTV's new show "Zillow Gone Wild" premieres May 3rd. AdvertisementHost Jack McBrayer tours one "Zillow Gone Wild" home with its owner Tracy Turco. Zillow Gone Wild is now driven by mostly user submissions, its founder tells BI. The "Pink Palace" is one home featured on HGTV's new show "Zillow Gone Wild." "Zillow Gone Wild" airs 10:30 p.m. on Fridays on HGTV and is streaming on Max.

Persons: —, Jack McBrayer, Kenneth, Tracy Turco, Samir Mezrahi, Mezrahi, perusing, Dan Latu, Magda Gabor, Gabor, glamor, McBrayer Organizations: Service, HGTV, NBC, Hollywood Regency, Hollywood, Max Locations: Instagram, North Carolina, California, Palm Springs, Hollywood, Florida

☆ Welcome to the Masters, a staple of the billionaire's social calendar
▼ + stars: | 2024-04-11 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we're doing a deep dive into the golf tournament at one of the most exclusive clubs in the world . Mike Ehrmann/Getty ImagesHarvard University alumni, Goldman Sachs partners, Birkin bag owners — those exclusive groups are nothing compared to an Augusta National Golf Course membership. The Masters Tournament, the first of four men's major golf tournaments, kicks off today , write Business Insider's Madeline Berg and Taylor Rains. Since it's almost impossible to check out Augusta National otherwise, the Masters has become a staple of the billionaire's social calendar. Augusta National runs a lottery system for them.

Persons: —, Mike Ehrmann, Goldman Sachs, Birkin, Madeline Berg, Taylor, it's, Cork Gaines, aren't, Joe Ciolli, didn't, Chelsea Jia Feng, Bill Smead, Brad Porter, Elon Musk's, Y, Paul Graham, Alyssa Powell, Larry Ellison, David Ellison, Larry Ellison's, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Getty Images Harvard University, Augusta, Waste, bros, Augusta National, Renaissance Technologies, Sigma, Robotics, Amazon Robotics, xAI, Paramount, Oracle, Google, JPMorgan, SpaceX Locations: Augusta, swag, Chelsea, D.E, Shaw's Valence, New York, London

☆ Analysts say Boeing CEO exit can help the company 'get back on track.' Here's where they see the stock going
▼ + stars: | 2024-03-26 | by ( Brian Evans | ) www.cnbc.com time to read: +4 min

BA YTD mountain Boeing stock has slumped more than 26% from the start of the year after the Alaska Airlines 737 Max controversy. Stifel The firm has a buy rating on Boeing stock with a $270 per share price target, or 41% upside from Monday's close. TD Cowen TD Cowen has a buy rating on Boeing stock with a $230 per share price target, or 20% above Monday's close. JPMorgan maintains an overweight rating on Boeing with a $230 per share price target, or about 20% above Monday's close. JPMorgan maintains an overweight rating on Boeing stock with a $230 per share price target, or about 20% moving forward.

Persons: shakeup, Max, David Calhoun, Calhoun isn't, Larry Kellner, Stan Deal, Stephanie Pope, Pope, Calhoun, Bert Subin, Max —, Bank of America Bank of America's Ronald Epstein, TD Cowen TD Cowen, TD Cowen, Cai von Rumohr, Dave Calhoun, Morgan Stanley Morgan Stanley's Kristine Liwag, David Calhoun's, Wolfe, Wolfe Research Wolfe, Myles Walton, Seth Seifman, Seth M, Seifman Organizations: Alaska Airlines, Boeing, Bank of America Bank of America's, Wolfe Research, JPMorgan, FAA, Federal Aviation Administration Locations: Calhoun, Alaska

☆ 'We all need Boeing to be better': Airline bosses are getting annoyed that Boeing's problems are derailing their plans
▼ + stars: | 2024-03-13 | by ( Pete Syme | ) www.businessinsider.com time to read: +3 min

Boeing's 737 Max 10 and Max 7 jets are yet to be certified by regulators. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . The 737 Max 10 and Max 7, the longest and shortest version of Boeing's narrowbody jet, are yet to be certified by regulators. The airline's chief financial officer, Mike Leskinen, said last month United is "deeply disappointed" in Boeing due to the delays. Last month, Southwest announced it will suspend all new pilot hiring after March 31 due to the production delays, Simple Flying reported.

Persons: Max, —, Scott Kirby, he'd, Mike Leskinen, Leskinen, Ed Bastian, Bob Jordan, Max — Organizations: United Airlines, Boeing, Service, Alaska Airlines, Bloomberg, Airbus, Reuters, United, JPMorgan, Delta, Southwest, Federal Aviation Administration

☆ FAA audit of Boeing's 737 Max production reportedly found 'dozens of issues'
▼ + stars: | 2024-03-12 | by ( Dylan Butts | ) www.cnbc.com time to read: +1 min

An Alaska airlines Boeing 737 is taking off from Los Angeles International AirPort (LAX) in Los Angeles, California, on March 6, 2024. U.S. air safety regulators found "dozens of problems" at facilities owned by Boeing and one of its key suppliers after a six-week audit of the production of the 737 Max jet, according to The New York Times. The Federal Aviation Administration started the probe after a door panel blew off a 737 Max 9 flight on Alaska Airlines in early January, an incident that has attracted intense scrutiny of Boeing's quality-control practices. FAA auditors found that out of 89 product audits that were conducted, Boeing passed 56 tests and failed 33 of them, according to the report. During the six-week audit, the FAA also conducted 13 product audits that focused on Spirit AeroSystems, which makes fuselages for the Boeing 737 Max — of those, only six audits resulting in passing grades, and seven failed, the NYT said.

Persons: Max — Organizations: Boeing, Los Angeles International AirPort, The New York Times, Federal Aviation Administration, Max, Alaska Airlines, Times, FAA Locations: Alaska, Los Angeles , California

☆ Your VO2 max is like a '401(k) for longevity' — here's how to invest in it for better heart health and a longer life
▼ + stars: | 2024-03-02 | by ( ) www.businessinsider.com time to read: +10 min

Having a higher VO2 max is good, but more important for health is how the number changes over time. There's a way to use VO2 max to improve heart health and fitness without getting too bogged down in the data. So you have a higher VO2 max, you have a better endurance capacity," Blander said. Men tend to have a slightly higher VO2 max, so an example for an active man could be around 42 mL/kg/min. "If you have higher VO2 max you have a much better chance based on our data analysis to live better, longer, which is amazing," Blander said.

Persons: —, Bryan Johnson, Gil Blander, It's, Blander, Archibald Hill, Hartley Lupton, Edo, Louw, Paz, Mike Thomson, Kate Baird, Baird, Thomson, Nico De Pasquale Organizations: Service, Apple, Cleveland Clinic, White Plains Hospital, Getty Locations: Edo Paz, White

☆ The FAA has identified more safety issues on Boeing’s 737 Max and 787 Dreamliner
▼ + stars: | 2024-03-01 | by ( Gregory Wallace | Chris Isidore | ) edition.cnn.com time to read: +6 min

Washington DC CNN —The Federal Aviation Administration has flagged more safety issues for two troubled families of Boeing planes, the latest in a series of issues at the embattled aircraft maker. The issues involve engine anti-ice systems on the 737 Max and larger 787 Dreamliner. But it’s not a solution.”The FAA said the newly disclosed Max issue could cause the jet’s engines to stop working. The 2021 discovery lines up with the company’s order that year to ground some Max planes because of a different electrical problem. A different issue with the DreamlinerLess than a week after publicly publishing the 737 Max notice, the FAA reported a separate anti-icing issue with the 787 Dreamliner.

Persons: Max, “, Mother Nature’s, ”, Dennis Tajer, aren’t, it’s, Jessica Kowal, Boeing Max —, Jennifer Riordan, Kowal, Dave Calhoun Organizations: Washington DC CNN, Federal Aviation Administration, Boeing, FAA, Seattle Times, Alaska Air, American Airlines, Allied Pilots Association, Southwest Airlines, National Transportation Safety, Justice Department, NTSB

☆ 5 reasons why Airbus went from struggling outsider to beating Boeing
▼ + stars: | 2024-01-20 | by ( Pete Syme | ) www.businessinsider.com time to read: +7 min

The A320's revolutionary fly-by-wire design and the Boeing 737 Max groundings help boost Airbus. In the 2014 documentary "Airbus vs Boeing: The Jumbo Jet Race" he said he was nearly fired for doing so. AdvertisementThe A320 went on to become the world's second-best-selling airliner, behind the Boeing 737. 737 Max groundingsSouthwest Airlines' grounded Boeing 737 Max jets in 2019. As Boeing and its 737 Max face more scrutiny following the Alaska Airlines blowout, Airbus seems likely to keep flying high.

Persons: Max groundings, —, Wright, Bernard Lathière's, Istvan Bajzat, Bernard Lathière, Lathière, Prince Charles, Princess Diana, Lionel Cironneau, Princess Diana —, Clinton, PAUL RICHARDS, Bill Clinton, ERIC CABANIS, Max —, Max, Mario Tama Organizations: Airbus, Boeing, Eastern Air Lines, Service, Getty, Lines, Washington Post, AP, Lionel Cironneau Airbus, Concorde, World Trade Organization, Union, Reuters, WTO, Getty Images Airbus, Show, Airlines, Max, Lion Air, Ethiopian Airlines, Paris Air, Alaska Airlines Locations: Europe, Toulouse, France, Boeing's, Germany, Spain, AFP, American

☆ Strikes were just one battle. Hollywood is still fighting a war for survival
▼ + stars: | 2023-11-09 | by ( Allison Morrow | ) edition.cnn.com time to read: +5 min

New York CNN —Hollywood writers and actors are going back to work after one of the longest strikes ever in the entertainment industry. Hollywood is in a rebuilding era — a painful, awkward transition fueled by tectonic changes in technology and consumer behavior. Strikes, while disruptive, were only a blip compared with the many other existential quandaries weighing on media companies. Cable TV sign-ups have been rapidly falling for a decade, and no one believes that trend is going to reverse. Netflix and Disney aren’t just competing against each other, they’re also competing with YouTube and TikTok and endless podcasts.

Persons: CNN Business ’, Bob Iger, “, ”, We’re, Hulu —, Peacock, HBO Max — we’re, Max, “ OTT ” —, Iger, aren’t, Harrison Ford, Disney, they’re, That’s, Barbenheimer ”, Taylor Swift, Indiana Jones, you’ll Organizations: CNN Business, New York CNN, Hollywood, Studio, Disney, Paramount, Warner Bros, Cable, Netflix, Hulu, Apple, Amazon Prime, HBO, CNN, Discovery, Disney aren’t, YouTube, Intelligence Locations: New York

☆ Stocks making the biggest moves midday: Datadog, Re/Max, Planet Fitness, Tripadvisor and more
▼ + stars: | 2023-11-07 | by ( Michelle Fox | ) www.cnbc.com time to read: +4 min

Revenue was $547.5 million, topping the $524.7 million expected. Planet Fitness — Shares rallied 12.4% after the gym chain topped expectations for both earnings and revenue for the third quarter. Vivid Seats beat analysts' expectations for third-quarter revenue, while also offering strong guidance on the measure for 2023 and 2024. Tripadvisor — Shares of the travel website operator jumped 9.5% after the company beat third-quarter earnings and revenue expectations. Hims & Hers Health also raised its full-year guidance and announced a $50 million share repurchase program.

Persons: Max —, Morgan Stanley, Max, StreetAccount, Tripadvisor, Sanmina, Goldman Sachs, D.R, Horton —, — CNBC's Pia Singh, Tanaya Macheel, Sarah Min, Alex Harring, Jesse Pound Organizations: StreetAccount, Revenue, National Association of Realtors, BioMarin Pharmaceutical, Reuters, Elliott Investment Management, BioMarin, Air Products, Chemicals, UBS, Credit Suisse Locations: Swiss

☆ Premarket stocks: It’s a spooky Halloween for markets. Here’s why
▼ + stars: | 2023-10-31 | by ( Nicole Goodkind | ) edition.cnn.com time to read: +10 min

Here’s what’s causing the market fears:High bond yieldsSurging yields have contributed to one of the worst periods for bond market performance in history and pressured equity markets. The company reported quarterly profits of $9.9 billion, also beating estimates. Shares of Meta slid last week after the Facebook parent company reported that advertising revenue had been soft this quarter. Jerominski told CNN that there have been at least 25 store closures. Fraser Engerman, a Walgreens spokesperson, told CNN that just two stores closed on Monday and no more than 12 pharmacists walked out across the entire country.

Persons: Dow, Rob Almeida, ”, Jason Pride, “, don’t, Erik Weisman, Seema Shah, JPMorgan Chase, Jamie Dimon, Wall, Shane Jerominski, Jerominski, Fraser Engerman, Max —, Tim Cook, Apple Organizations: CNN Business, Bell, New York CNN —, Traders, Nasdaq, MFS Investment Management, Federal Reserve, Asset Management, LPL Research, JPMorgan, Big Tech, Meta, Facebook, Reality Labs, Google, CVS, Walgreens, Staff, CNN, Workers, Apple Locations: New York, United States, Israel, Russia, Ukraine, China, Arizona , Washington , Massachusetts, Oregon, Southern California, Chicago, Deerfield, Apple’s Cupertino , California

☆ Apple has a stunning stranglehold over Gen Z — and it'll pay off for decades to come
▼ + stars: | 2023-10-11 | by ( Aaron Mok | ) www.businessinsider.com time to read: +4 min

Researchers found many teens have the iPhone and the Apple Watch — and also use Apple Pay. Still, Apple Music doesn't lead the way: More teens use Spotfiy, the survey says. The report says 42% of teens were found to have used Apple Pay, the tech company's cash transfer app. And 34% of teen respondents said they own an Apple Watch. An incoming call on on Apple Watch, the most popular watch brand among teenagers.

Persons: Piper Sandler, Spotfiy, —, Gen, Piper, Max —, Hiroshi Lockheimer, Lockheimer, Thomas Haigh, doesn't Organizations: Apple Watch, Apple, Service, Casio, Garmin —, YouTube Music, Amazon Prime, Street Journal

☆ Amazon Prime will now have ads — unless you fork over an extra $2.99 a month
▼ + stars: | 2023-09-22 | by ( Will Gendron | ) www.businessinsider.com time to read: +3 min

Amazon announced that ads will be introduced to Prime Video in early 2024. Of course, with the introduction of ads, comes the introduction of a new ad-free subscription — Prime Video users can opt to pay $2.99 more per month for an ad-free membership, the company said in a statement. Currently a standalone Prime Video subscription costs $8.99 per month. Both Peacock and and Paramount+ raised their ad-free subscription prices by $2, from $9.99 to $11.99, this past July. Of course, as Insider's Nathan McAlone puts it — the end of cheap streaming is not here yet, but rather the end of cheap, ad-free streaming.

Persons: Amazon, Gunnar Wiedenfels, Mark Schilsky, Max, Peacock, Insider's Nathan McAlone Organizations: Amazon, Service, Warner Bros, Paramount, Bernstein Research, Disney, Hulu, Netflix, Apple Locations: Wall, Silicon, UK, Germany, Canada, France, Italy, Spain, Mexico, Australia

☆ You haven't been paying a fair price for your streaming services. Warner Bros. Discovery CFO says: 'I think that's in the process of being corrected'
▼ + stars: | 2023-09-19 | by ( Will Gendron | ) www.businessinsider.com time to read: +4 min

A change may be coming to your streaming services, Warner Bros. The services have been undervalued, Gunnar Wiedenfels said, and "quality content has been given away"That could spell price hikes. AdvertisementAdvertisementAs Insider's Matt Turner summed up: "Streaming services have been underpriced in the name of attracting critical mass." In January, Warner Bros Discovery increased the price of an ad-free subscription to HBO Max for the first time since its launch in 2020. Aside from boosting prices, services are also cracking down on password sharing.

Persons: Gunnar Wiedenfels, Wiedenfels, Max —, Matt Turner, Comcast's Peacock, Max, Peacock, Mark Schilsky, HBO Max, we're, Bob Iger, Schilsky Organizations: Warner Bros, Discovery, Service, Bank of America Securities Media, Communications, Entertainment Conference, Netflix, Hulu, Disney, Paramount, Apple, Bernstein Research, Warner Bros Discovery, HBO, HBO Max, Wall Street Journal Locations: Wall, Silicon, Hollywood

Legacy media companies like Disney , Warner Bros. Netflix was the first streamer to report a loss in subscribers in 2022, sending its stock and other media companies spiraling. Media companies also have begun slashing content spending budgets. Yet streaming remains the focus for all of these companies as consumers rapidly cut the cord and opt for streaming. Legacy media companies scrambled to follow suit, unsure if the model actually worked.

Persons: Mario Tama, it's, Steven Schiffman, NBCUniversal, Bob Iger, Ken Solomon, Solomon, Marc DeBevoise, John Hodulik, hasn't, —, Hulu —, Peacock, Max —, HBO Max, — Ryan Murphy, Shonda, Kenya Barris, David Benioff, Weiss —, Jonathan Miller, Shonda Rhimes, Presley Ann, Patrick McMullan, Bart Simpson, esports, DeBevoise, Peter Csathy Organizations: Netflix, Getty, North, Georgetown University, Legacy, Disney, Warner Bros, Discovery, Paramount, Media, Marvel, Tennis Channel, Sinclair, Companies, UBS, CBS, HBO, Max, Hulu, Integrated Media, Trek, Universal Studios Television, Getty Images Disney, Wars, Fox, Hollywood's, Creative Media, Charter Communications, ESPN, & $, + + Locations: Los Angeles, North American, J.J, Abrams, Kenya, Beverly Hills , CA, Georgetown

But, the announcements, which included a new iPhone 15 and an Apple Watch refresh, further strengthened the company's best-in-class ecosystem. New iPhone features Apple unveiled the iPhone 15 and iPhone 15 Plus, complete with USB-C charging instead of the propriety lightning port, starting at $799 and $899, respectively. The iPhone 15 Pro starting at $999 was unchanged from the previous model as well. The iPhone 15 Pro can capture special videos, providing for enhanced viewing on the upcoming Vision Pro mixed reality headset. The new Apple Watch models have more a powerful silicon chip as well, which allows for smoother graphics and more processing power.

Persons: Jim Cramer, Jim, Max —, Apple, Max, Tim Cook, Jim Cramer's, Apple Tim Cook, Kevin Dietsch Organizations: Apple, Vision, Apple Watch, CNBC, Allen & Company Sun Valley, Getty Locations: Cupertino , California, China, Tuesday's, Sun Valley , Idaho

☆ How Steven Soderbergh and Ed Solomon Straightened Out ‘Full Circle’
▼ + stars: | 2023-07-12 | by ( Elisabeth Vincentelli | ) www.nytimes.com time to read: +1 min

The first time the director Steven Soderbergh and the screenwriter Ed Solomon worked together was on the murder mystery “Mosaic” (2017), which could be watched as a choose-your-own-adventure-style story using a smartphone app or as a six-episode HBO mini-series. “Mosaic” drew mixed reviews, but the two men learned a lot doing it. The idea was greenlighted in 2021, and Solomon started writing two versions that would tell the same story differently. “When I got the schedule and I saw the number of days and the page count of just the linear, I was like, ‘This is physically impossible,’” Soderbergh said in a recent joint interview with Solomon. He added: “I had visions of ‘The Sorcerer’s Apprentice’ — that this was going to become a legendary folly.”

Persons: Steven Soderbergh, Ed Solomon, ”, Max —, Solomon, ’ ” Soderbergh, “

☆ Warner Bros. Discovery's new streamer, Max, is live — these top 9 execs are helping content chief Casey Bloys take on Netflix and win over subscribers
▼ + stars: | 2023-06-05 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Discovery driving content at HBO and new streamer Max. WBD has one of TV's most respected executives working to ensure Max's success: Casey Bloys, who's been with HBO since 2004, is chairman and CEO of HBO and Max content. In week one 70% of HBO Max subscribers switched over to the new app, and some Discovery+ subscribers have moved over as well, WBD told The Wall Street Journal. It'll take time for Max to build up the brand equity HBO Max has. As for existing subscribers, most HBO Max users may seamlessly transition to Max and see no change in price.

Persons: Casey Bloys, Max, Barry, WBD, who's, HBO Max —, there's Kathleen Finch, JB Perrette, Harry Potter, HBO Max, Bloys Organizations: Warner Bros, HBO, Max, DC, Netflix, Disney, Hollywood, HBO Max, Wall Street

Goldman Sachs released its list of high conviction stocks — with a new twist. What makes this list unique from the typical top picks list is that members of Goldman's Investment Review Committee were the ones choosing the names, adding a second layer of analysis. Take a look at some of the names that made the list, and where Goldman sees them going forward. Goldman expects shares to have 42% upside over the next 12 months. The tech giant's scale, platform breadth, category diversification and end-market exposure will further fuel its upside opportunity in the years ahead, according to Sheridan.

Persons: Goldman Sachs, Steven Kron, Goldman, Kate McShane, Chris Shibutani, Eric Sheridan, Brett Feldman, Max —, — CNBC's Michael Bloom Organizations: Goldman's Investment, Pharmaceutical, Merck, Goldman, Amazon, Services, Warner Bros, HBO Max Locations: Sheridan, WarnerMedia

☆ Warner Bros. Discovery's new streamer Max is here. Meet the 9 top execs driving content chief Casey Bloys' strategy to compete with Netflix and Disney.
▼ + stars: | 2023-05-23 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

Discovery driving content at HBO and new streamer Max. WBD has one of TV's most respected executives working to ensure Max's success: Casey Bloys, who's been with HBO since 2004, is chairman and CEO of HBO and Max content. It'll take time for Max to build up the brand equity HBO Max has. As for existing subscribers, most HBO Max users may seamlessly transition to Max and see no change in price. But Discovery+ users will have to fork over twice the $5 per month that they were previously paying to get the cheapest version of Max, which is $9.99 per month.

Persons: Casey Bloys, Max, Barry, WBD, who's, HBO Max —, there's Kathleen Finch, JB Perrette, Harry Potter, Bloys, HBO Max Organizations: Warner Bros, HBO, Max, DC, Netflix, Disney, Hollywood

☆ How Warner Bros. Discovery plans to take on Disney and Netflix with new streamer Max, according to WBD's top marketing exec
▼ + stars: | 2023-05-01 | by ( Lucia Moses | ) www.businessinsider.com time to read: +7 min

"HBO had its limits," Patrizio Spagnoletto, Warner Bros. WBD research showed that to attract new subscribers, the HBO brand was too nichePatrizio "Pato" Spagnoletto is Warner Bros. DiscoveryIn dropping "HBO" from the name, WBD is acknowledging HBO Max has a potent but narrow appeal that could turn off a broader audience. The Max logo has the same vibe as the HBO Max logo, however, and incorporates a few elements of HBO's logo. "Right now, we have very limited capabilities" in that regard, he said of the current HBO Max app.

☆ How to Grow Dahlias? A Ceramist Has Some Advice for You
▼ + stars: | 2023-04-26 | by ( Margaret Roach | ) www.nytimes.com time to read: 1 min

It’s time to unpack the dahlias, and Frances Palmer finds herself surrounded by 25 sizable cardboard cartons full of tubers that she dug up and then stored last fall in the frost-proof cellar of her barn. To complete the coals-to-Newcastle scene: Several boxes of new tubers she ordered have just arrived, too. Who could have resisted ordering them, even when already in possession of a massive overwintered inventory? Not Ms. Palmer, a ceramist based in Weston, Conn., whose art and garden have intertwined and grown together over three decades. Dahlias to the max — apparently there can be no such thing as too many dahlias.

☆ How HBO and Netflix have evolved away from each other in the past decade
▼ + stars: | 2023-04-23 | by ( Alex Sherman | ) www.cnbc.com time to read: +1 min

Discovery decided to remove HBO from the name of its flagship Max streaming service to protect the HBO brand from becoming ... Netflix. "HBO is HBO. In a not-so-subtle shot at Netflix, HBO CEO Casey Bloys touted Max by highlighting its brand strength. Under the ownership of AT&T, then-WarnerMedia CEO (and now AT&T CEO) John Stankey appeared comfortable leaning on the HBO brand to challenge Netflix. This was the driving force behind making HBO Max — combining HBO's programming with other original content and library programming from the WarnerMedia catalog.

☆ Top Warner Bros. Discovery marketing exec reveals the launch strategy for mega-streamer Max, the challenges ahead, and why HBO was dropped from the name: 'HBO had its limits'
▼ + stars: | 2023-04-17 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Spagnoletto, who goes by Pato, was referring to the market research WBD conducted before settling on the name Max — dropping the HBO from its existing service, HBO Max — for the company's long-awaited mega-streamer that will combine content from HBO Max and Discovery+. WBD research showed that to attract new subscribers, the HBO brand was too nichePatrizio "Pato" Spagnoletto Warner Bros. DiscoveryIn dropping "HBO" from the name, WBD is acknowledging HBO Max has a potent but narrow appeal that could turn off a broader audience. The Max logo has the same vibe as the HBO Max logo, however, and incorporates a few elements of HBO's logo. "Right now, we have very limited capabilities" in that regard, he said of the current HBO Max app.

☆ In renaming 'HBO Max,' Warner Bros. Discovery hedges its bets in streaming
▼ + stars: | 2023-04-15 | by ( Alex Sherman | ) www.cnbc.com time to read: +8 min

Warner Bros. Discovery unveiled its new streaming service Wednesday, featuring a combination of programming from HBO Max and Discovery+. Discovery logo is displayed on a smartphone screen and in the background, the HBO Max and Discovery Plus logos. Those who want HBO already know where to find it, and HBO Max will simply morph into Max on most platforms. Warner Bros.

Search resuls for: "Max —"

25 mentions found